Casemaking Decks

Develop compelling and coherent messaging to “make the case” for addressing resource inequities in your community.

Explore the decks to learn how to:

  • Effectively communicate the importance of each dimension of resource equity
  • Incorporate the 3 key elements of effective messaging into your advocacy communication
  • Develop your own custom “message triangle” unique to students’ needs in your community
  • Respond to common lines of opposition or skepticism, including specific examples that dismantle counterpoints

How to use this tool:

  • Review best practices on effective messaging
  • Develop a message triangle to tell your district’s story by following steps outlined in the tool
  • Practice “making your case” and responding to lines of opposition
Make the Case: School Funding

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